Privacy & Cookie Policy

E-Fish (“we”, “our”, or “us”) is committed to protecting your privacy. This Privacy and Cookie Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

We are registered in England and Wales and comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Our registered office is at [Company Address], United Kingdom.

Personal Information

We may collect personal information that you voluntarily provide to us when you:

• Complete forms on our website (e.g., contact forms, quote requests)
• Subscribe to our newsletter or marketing communications
• Purchase products or services from us
• Correspond with us via email, phone, or post
• Participate in surveys or promotions

This information may include:

• Name and job title
• Contact information (email address, telephone number, postal address)
• Company or organisation name
• Payment and billing information
• Any other information you choose to provide

Automatically Collected Information

When you visit our website, we may automatically collect certain information, including:

• IP address and approximate location
• Browser type and version
• Operating system
• Pages visited and time spent on each page
• Referring website or source
• Device information

We use the information we collect for the following purposes:

• To provide our services: Processing orders, delivering products, and providing customer support
• To communicate with you: Responding to enquiries, sending order confirmations, and providing updates
• To improve our services: Analysing usage patterns to enhance our website and product offerings
• To send marketing communications: With your consent, sending newsletters, promotions, and product information
• To comply with legal obligations: Meeting regulatory requirements and responding to legal requests
• To protect our rights: Detecting and preventing fraud, enforcing our terms and conditions

Under UK GDPR, we rely on the following legal bases for processing your personal data:

• Contract: Processing necessary for the performance of a contract with you
• Legitimate interests: Processing necessary for our legitimate business interests, provided these do not override your rights
• Consent: Where you have given clear consent for us to process your personal data for a specific purpose
• Legal obligation: Processing necessary to comply with a legal obligation

We may share your personal information with:

• Service providers: Third parties who provide services on our behalf (e.g., payment processors, delivery companies, IT support)
• Professional advisers: Lawyers, accountants, and insurers where necessary
• Regulatory authorities: Where required by law or to protect our legal rights
• Business transfers: In connection with any merger, sale, or acquisition of our business

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes.

We primarily store and process your data within the United Kingdom and European Economic Area (EEA). Where we transfer personal data outside the UK or EEA, we ensure appropriate safeguards are in place, such as:

• Standard contractual clauses approved by the UK Information Commissioner’s Office (ICO)
• Transfers to countries deemed to provide adequate protection
• Binding corporate rules for intra-group transfers

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements.

To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure, the purposes for which we process your personal data, and applicable legal requirements.

Under UK data protection law, you have the following rights:

• Right of access: Request a copy of the personal data we hold about you
• Right to rectification: Request correction of inaccurate or incomplete data
• Right to erasure: Request deletion of your personal data in certain circumstances
• Right to restrict processing: Request limitation of processing in certain circumstances
• Right to data portability: Request transfer of your data to another organisation
• Right to object: Object to processing based on legitimate interests or for direct marketing
• Right to withdraw consent: Withdraw consent at any time where processing is based on consent

To exercise any of these rights, please contact us using the details provided below. We will respond to your request within one month.

What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners.

How We Use Cookies

We use the following types of cookies:

Managing Cookies

You can control and manage cookies through your browser settings. Please note that removing or blocking cookies may impact your user experience and some functionality may no longer be available.

Most browsers allow you to refuse or accept cookies, delete cookies, and be notified when a cookie is set. The “Help” function in your browser should provide information on how to manage your cookie settings.

We have implemented appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest
• Regular security assessments and testing
• Access controls and authentication measures
• Staff training on data protection
• Incident response procedures

We may update this Privacy and Cookie Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

Where changes are significant, we may notify you by email or through a notice on our website.

If you have any questions about this Privacy and Cookie Policy, or wish to exercise any of your rights, please contact us:

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues.
You can contact the ICO at ico.org.uk.